Persuasive Techniques in Advertising and Make Your Own Advertisement

Lisa Stroup's picture
Content Area(s):  
Grade Level(s):  
Oregon Common Core State Standards: 
WR.29
SL.10
SL.11
Lesson Plan Details
Duration: 
2 or 3 hours
Objective: 
Students will learn: 1. Different types of persuasive techniques used in advertising 2. How to be persuasive
Resources: 
Powerpoint or SmartBoard files Computers for class
Preparation: 

Prior to instruction, the teacher needs to...

1. download the powerpoint / smartboard file and make accessible for students in a folder or drive that they can then save and manipulate on their own

2. Modify the title slide and assignment slide at the end to match time and equipment available.

Instruction: 

In this lesson, the teacher will...

Day 1

1. Lead students through the examples of propaganda/advertising techniques as a class and do a few of the review slides

2. Let students complete the review together or individually on computers

3. Students begin the first of 3 projects at the end of the review either with a Smartboard file or PowerPoint.

          1) Find 5 different examples of propaganda on google images and copy them to powerpoint or smartboard file and label what techniques were used

          2) Design your own commercial for a product and make a poster/powerpoint/Smartboard to persuade the audience to purchase it using at least 3 techniques

          3) Make a script for the commercial and lable what techniques were used

           

Day 2

1. Review the techniques together and then students individually or in partners complete the projects. 2-3

Assessment: 

Project 1) Find and Label 5 adds for the techniques = RUBRIC attached

Project 2 and 3) Create an advertisement/commercial using 3 techniques  = RUBRIC attached

Oregon Educational Technology Standards
Creativity and Innovation: 
1A. Apply existing knowledge to forecast possibilities and generate new ideas, products or processes.
1B. Create original works as a means of personal or group expression.
Communication and Collaboration: 
2A. Interact and collaborate with peers, experts, or others employing a variety of digital environments and media.
2B. Effectively communicate and publish to multiple audiences using a variety of media and formats.
2C. Engage with learners from other cultures to develop cultural understanding and global awareness.
2D. Contribute to project teams. Produce original works or solve problems in a team setting.
Research and Information Fluency: 
3B. Locate, organize and use information ethically from a variety of sources and media.
3C. Evaluate and select information sources and digital tools based on the appropriateness to specific tasks.
3D. Analyze, evaluate, and summarize information or data and report results.
Critical Thinking, Problem Solving and Decision Making: 
4B. Plan and manage activities to develop a solution or complete a project.
4C. Collect and analyze data to identify solutions and or make informed decisions.
4D. Use multiple processes and diverse perspectives to explore alternative solutions.
Digital Citizenship: 
5A. Advocate and practice safe, legal, and responsible use of information and digital technology.
5B. Model and practice a positive attitude toward using digital technology that supports collaboration, learning, and productivity.
5C. Demonstrate personal responsibility for lifelong learning.
Technology Operations and Concepts: 
6A. Select, use, and troubleshoot tools efficiently.
6B. Transfer current knowledge to learning of new technologies.
Career Related Learning Standards
Personal Management: 
CR1A. Identify tasks that need to be done and initiate action to complete the tasks.
CR2A. Plan, organize, and complete projects and assigned tasks on time, meeting agreed upon standards of quality.
CR3A. Take responsibility for decisions and actions and anticipate consequences of decisions and actions.
CR4A. Maintain regular attendance and be on time.
Problem Solving: 
CR2A. Identify problems and locate information that may lead to solutions.
CR2B. Identify alternatives to solve problems.
CR2C. Assess the consequences of the alternatives.
CR2D. Select and explain a proposed solution and course of action.
CR2E. Develop a plan to implement the selected course of action.
CR2F. Assess results and take corrective action.
Communication: 
CR3A. Locate, process, and convey information using traditional and technological tools.
CR3B. Listen attentively and summarize key elements of verbal and non-verbal communication.
CR3C Give and receive feedback in a positive manner.
CR3D. Read technical/ instructional materials for information and apply to specific tasks.
CR3F. Speak clearly, accurately and in a manner appropriate for the intended audience when giving oral instructions, technical reports and business communications.
Teamwork: 
CR4A. Identify different types of teams and roles within each type of team; describe why each role is important to effective teamwork.
CR4B. Demonstrate skills that improve team effectiveness (e.g., negotiation, compromise, consensus building, conflict management, shared decision making and goal-setting).
Employment Foundations: 
CR5A. Apply academic knowledge and technical skills in a career context.
CR5B. Select, apply, and maintain tools and technologies appropriate for the workplace.
nanou48's picture

I'm looking for the powepoint suggested in the "Persuasive Techniques in advertising "lesson plan but can't find it in the attachments. Could you please help me ?