Event Date:Friday, 30 November 2012 - 9:00am - 3:30pm
OETC OfficesTraining Room
14145 SW Galbreath DriveSherwood, 97140
|9:15||Rank Features: Must Have's: Nice to Have's|
Populate Question and Answers
The Event(s): Get Togethers, and Virtual Meet Ups
Based on the book Tribes by Seth Godin, an ebook Tribes Q&A
Q: Why do people join tribes?
A: We all have a basic need to connect with other human beings. Making friends, connecting with others, sharing experiences, keeping up with popular culture, and keeping up with current trends and developments in your community all are ways and reasons for connecting with other people.
When you connect with others in a fashion that allows you to develop a relationship that is especially useful, these long-term connections can be very helpful in guiding you through your life, as well as aid you in feeling happy.
The following are some of the types of more specific motivations for joining tribes:
- Purely Social: To feel less alone and to connect with people (near or far) to pursue shared interests.
- Values + Social: To connect with others who share the same values in a social setting.
- Cultural + Social: To share experiences with natives of the same country, to speak the shared language and observe cultural traditions together.
- Business + Social: To develop relationships with others in the same industry or expand network into other industries/markets.
Q: If you build it, will they come?
A: People will be attracted to your idea if they perceive it as something that adds value to their lives. People ignore those things that do not provide value to them on a personal, professional, or emotional basis. If they perceive value, however, they will come—as long as they know it exists. For example, think about the more than 108 million current websites that exist and how many you know about. It is very likely that you would find value
from at least one of those 108 million websites, if you only knew about it.
The more you spread your tribal idea, the more it interests people and the faster it spreads. Telling a friend, blogging, and speaking are just three examples of methods of letting people know you (and your tribe) exist. The trick is sending a message that people “get” because it speaks to their needs and shows them the value they
will receive by joining.